Umculo ongaphansi kwe-UMG ususiwe ku-TikTok

I-Universal Music Group iwususile ngokusemthethweni umculo wabaculi bayo ku-TikTok ngemuva kokuthi la maqembu womabili engakwazanga ukufinyelela esivumelwaneni. Wonke amavidiyo aqukethe umculo osemthethweni ovela kubaculi bawo, okuhlanganisa uDrake, TheWeeknd noTaylor Swift manje asethulisiwe.

I-TikTok ikhiphe umculo enkampanini enkulu yomculo emhlabeni, i-Universal Music Group (UMG), endaweni yayo ngemuva kokuthi lezi zinhlangothi zombili zihlulekile ukuvumelana ngemibandela emisha yenkontileka.

Kusho ukuthi amavidiyo wabasebenzisi balenkundla angeke esakwazi ukuzwakala izingoma. Abalandeli bezwakalisa ukudumala ngokushesha ezinkundleni zokuxhumana. Abaculi be-UMG abasebenzisa i-TikTok ukuze bathuthukise umsebenzi wabo futhi bahlanganyele nabalandeli ukuzwakalisa izikhalo zabo ngoba bengeke besakwazi ukuthumela umculo wabo.

Amavidiyo okade enomculo we-UMG manje aqala imilayezo ehlukahlukene enjengokuthi “lo msindo awutholakali” noma “lo mculo awutholakali okwamanje”.

Ukususwa kwalezingoma kuza ngemva kosuku i-UMG ithumele incwadi evulekile isola i-TikTok ngobuxhwanguxhwangu nokusabisa, futhi ikhala ngokuthi “i-TikTok inikeza abaculi kanye nababhali isinxephezelo esincane, naphezu kwenani elikhulu labasebenzisi abakhulayo, imali engenayo yokukhangisa ekhuphuka ngokushesha kanye nokwethembela okwandayo emculweni. okuqukethwe”.

I-TikTok ithe i-UMG “ikhethe ukuqhela ekusekelweni okunamandla kwenkundla enabasebenzisi abangaphezu kwesigidigidi esebenza njengemoto yamahhala yokukhangisa nokuvumbulula ithalente labo”. Lezi zinkampani ezimbili azikaze zenze izitatimende ezintsha selokhu kwasuswa okuqukethwe.

Ekwenqabeni isivumelwano ebone singabanxephezeli ngendlela efanele abaculi bayo, i-UMG izozibeka njengomvikeli wemali etholwa ngamaciko, kodwa kuzophinde kube novalo lokuthi lesi sinqumo sizovala abaculi bayo bangangeni endaweni yokuhlangana ebalulekile yesimanje, sinciphise nokumaketha kwabo.